THIS IS THE VISITORS’
VIRTUAL SPACE.

HOW IS A VIRTUAL
TOUR USEFUL?

GOALUSE

360° tours are both educational and commercial. All institutions may benefit therefrom.

VENUEVISIT

A space presentation virtual tour provides the opportunity of a complete venue overview visit. The venue gets new dimensions, a mix of photography and video the visitor may interact with.

ATMOSPHEREVENUE

A 360° virtual tour may present the interior and the details of the area digitally rendering the atmosphere of the venue while keeping its real features.

INTERACTIONINSTANT

Museums, galleries and temporary exhibitions can present their exhibits in detail, and online visitors immediately find information about the products they want, which they can subsequently see in real life and / or purchase (when it comes to galleries).

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ADVANTAGES

Provide detailed visual information to increase customer’s confidence in the visit / purchase process.
Show that you use state-of-the-art promotion methods, gaining trust and respect.
Emphasize all the strengths of the space.
Allow visitors to explore at their own pace. Unlimited access, 24/7.
Increase website traffic as well as in the physical space.
Increase the time a user spends on your website.

WHAT ARE THE BENEFITS

24/7
Access

The space can be easily visited at any time, regardless of the time, calendar day, weather conditions or alert status. Creating access for special categories e.g. elderly, disabled, schoolchildren - who are physically challenged in moving around.

WHAT ARE THE BENEFITS

Increasing Notoriety and Audience

Reaching consumers in remote geographic areas with no physical proximity to the location. The 360 virtual tour is available to anyone with an internet connection. Visitors all over the world can cross the threshold of the location, thus obtaining exponential growth of the audience.

WHAT ARE THE BENEFITS

Salaries and utilities
cost improvement

The opening schedule may be reduced or adjusted depending on the traffic at certain times of the day / week, or depending on the social and economic context. A calibrated schedule can bring savings by paying less working hours to employees and lower consumption of utilities.

GEOGRAPHICAL
AREA

01

CURRENTNEARBY
PEOPLE

Neighbors, town inhabitants or occasional tourists.

02

POTENTIALPEOPLE FROM
EVERYWHERE

Anyone from abroad with internet access

CURRENT CONTEXT

Although the cultural area headed towards the digitization area, only a few large institutions use the VR technology, which has become a standard in the display of spaces and facilities.
The solutions used do not attract the youth accustomed to easy use.
Nowadays the desire but also the ability to explore spaces and exhibits are limited.
Content available in the e-shop cannot be exported to e-commerce platforms or other sites.
The option of integrating the digital material into the virtual reality is limited or unavailable.
Visitors’ possibility of moving is decreasing.

THE CULTURAL FUTURE DOES NOT HAVE TO BE A CHOICE BETWEEN PHYSICAL AND DIGITAL.

But, given the current circumstances, the only efficient way of promotion is to capitalize on the content in the easiest and most detailed way possible for visitors, be it virtual.

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